Breaking: First-of-its-Kind Program in India
Google has introduced a revolutionary smartphone ownership program in India that changes how consumers access premium technology. Starting today, Pixel enthusiasts can upgrade to the latest model every year without the traditional hassles of selling old devices or paying large upfront costs.
Starting at ₹3,333/month
Affordable 24-month no-cost EMI plans
Annual Upgrades
Get new Pixel every year after 9 payments
Assured Buyback
Guaranteed value regardless of phone condition
Revolutionizing Smartphone Ownership in India
In a major move to make premium Pixel smartphones more accessible, Google has launched the Pixel Upgrade Program in India—a comprehensive ownership plan that combines flexible financing with worry-free annual upgrades. The program, launched in partnership with Cashify, Bajaj Finance Ltd., and HDFC Bank, represents Google's most aggressive push yet into the competitive Indian smartphone market.
"Premium technology should be within reach for more people across India," said Mitul Shah, Managing Director, Devices and Services, Google India. "This program makes Pixel ownership more accessible via flexible, no-cost EMIs and a clear, worry-free path to upgrade your device."
How the Pixel Upgrade Program Works
Purchase & Enroll
Buy an eligible Pixel 10 series phone from partner retail stores on a 24-month no-cost EMI plan through Bajaj Finance or HDFC Bank Credit Cards. Enroll in the program on Cashify's website within 30 days of purchase.
Use & Enjoy
Use your Pixel phone while making monthly EMI payments. After completing just nine payments (and before the fifteenth EMI), you become eligible to upgrade.
Upgrade Seamlessly
Trade in your current Pixel through Cashify. They will credit your bank account with the exact remaining loan balance, allowing you to close the original loan without pre-closure charges.
Get New Pixel
Start a fresh 24-month no-cost EMI plan for your brand-new Pixel phone. The cycle continues, ensuring you always have the latest technology.
Month 1-8: Enjoy Your Pixel
Make monthly EMI payments while using your device normally
Month 9: Upgrade Window Opens
Become eligible to upgrade to the latest Pixel model
Month 9-15: Upgrade Period
Trade-in window remains open for 7 months
After Upgrade: Fresh Start
Begin new 24-month EMI cycle with latest Pixel
Eligible Pixel Models
| Model | Starting EMI (Approx.) | Free Trials Included |
| Pixel 10 | ₹3,333/month | 6 months Google One (2TB), 6 months Fitbit Premium, 3 months YouTube Premium |
| Pixel 10 Pro | ₹4,583/month* | 1 year Google AI Pro, 6 months Fitbit Premium, 3 months YouTube Premium |
| Pixel 10 Pro XL | ₹5,208/month* | 1 year Google AI Pro, 6 months Fitbit Premium, 3 months YouTube Premium |
| Pixel 10 Pro Fold | ₹7,208/month* | 1 year Google AI Pro, 6 months Fitbit Premium, 3 months YouTube Premium |
*Estimated based on retail prices. Actual EMI may vary based on down payment and tenure
Key Benefits & Features
Assured Buyback Guarantee
Unlike traditional trade-ins that deduct value for scratches and dents, Google's program offers assured buyback regardless of physical condition. The only requirements: the phone must power on and pass basic functionality checks.
₹7,000 Exchange Bonus
New enrollees receive an additional exchange bonus of up to ₹7,000 from Cashify when trading in their existing device during program enrollment. This applies on top of the assured buyback value.
Google AI Pro Access
Pixel 10 Pro series buyers get one full year of Google AI Pro subscription—Google's premium AI assistance service that normally costs ₹1,299/month. This represents over ₹15,000 in additional value.
Important Program Details
| Program Partners | Cashify (Trade-in Partner), Bajaj Finance Ltd., HDFC Bank (Financing Partners) |
| Upgrade Window | After 9 EMIs and before 15 EMIs (7-month upgrade window) |
| Loan Closure | Cashify credits remaining balance directly to your bank account for seamless loan closure |
| Device Condition | Must power on and pass basic functionality checks. No deductions for cosmetic damage |
| Geographic Availability | Select retail stores across India |
| Program Validity | Until June 30, 2026 |
Why This Matters for Indian Consumers
The Pixel Upgrade Program represents a significant shift in how premium smartphones are marketed and sold in India. By addressing three key consumer concerns—high upfront cost, rapid depreciation, and upgrade complexity—Google has created a compelling proposition for the value-conscious Indian market.
Compared to Apple's iPhone Upgrade Program (not available in India) and Samsung's upgrade offers, Google's program stands out for its simplicity and generous terms. The assured buyback guarantee eliminates the anxiety around device condition, while the no-cost EMIs make premium Pixel phones accessible to a wider audience.
This move aligns with Google's increased focus on the Indian market, following the company's decision to manufacture Pixel phones locally. With the program running until June 2026, Google appears committed to establishing Pixel as a mainstream choice for Indian consumers seeking premium Android experiences.
